Adam Scott is an architect, designer and the founder and creative force behind FreeState, and as such, he has been responsible for storyboarding some of the world’s greatest brands. Obsessed with the importance of putting people first, he builds experiences for some of the most exciting clients in the world, from Sony and Samsung to Virgin Atlantic and MTV to Melbourne Airport and the Crown Estate and his work has won a number of Gold Lions at Cannes. Adam Scott gives talks and writes widely on the future of experience design and is a Visiting Fellow at Central Saint Martins.